Change the World, a U2 song that I believe donates it’s profits to charity. It’s also the song used for the new Blackberry commercial.
I wonder how much Blackberry/Research In Motion pays Bono for the collaboration? It not like he hasn’t made money off of his third world endeavors. The supposed good will alone has probably been worth millions to him over the years. What I wonder is if his work, and what he has given in time and money balances out what he makes from in some ways, exploiting the third world? I mean I like the idea of EDUN, but do African have a stake in the business, or are they just employees of the business? I’d like to know exactly what the affect RED’S donation have had on AIDS in Africa, and though I know that business models that give to charity, while using charity to make a hefty profit, are all the rage, it seems to me business models that help create not only jobs, but sustainable businesses and independence, are probably what’s needed for real change.
Seriously, so far Bono’s being “constantly in direct contact with world leaders and policy makers” hasn’t really changed anything. Blackberrys and cell phone towers for all would be something I could totally get down with though. At the very least basic cell phones for tribal chiefs, refugees, nomadic goat herders and Janjaweed Militia, Now that would seriously change the world. You listening Bono? Certainly it wold be better for those involved to be able to text to the world at large “they r murdering us – raping our wives – come now – 6 yrs will b 2 late”.